The client’s starting point and goal

Circulations at a renowned publishing house (revenue > CHF 500 million) are structurally declining and the advertising market is shifting towards digital media. The client's online content sites are not profitable. A group-wide online strategy is to provide some orientation and a framework for future investments.

vogt media research’s approach
  • Evaluation of all online business models and market potential on the basis of a market analysis
  • Conducting a benchmark study looking into the diverse international paid content strategies in the quality content segment and the development of new, creative approaches
  • Identification of synergy potentials and dependencies within the corporation
Value for the client
  • Understanding options for action for financially viable online strategies
  • Approving a new online strategy including a long-term paid content approach
  • Launching a new cross-departmental organisational structure and exploitation of synergies based on the business plans developed