Circulations at a renowned publishing house (revenue > CHF 500 million) are structurally declining and the advertising market is shifting towards digital media. The client's online content sites are not profitable. A group-wide online strategy is to provide some orientation and a framework for future investments.

• Evaluation of all online business models and market potential on the basis of a market analysis
• Conducting a benchmark study looking into the diverse international paid content strategies in the quality content segment and the development of new, creative approaches
• Identification of synergy potentials and dependencies within the corporation

• Understanding options for action for financially viable online strategies
• Approving a new online strategy including a long-term paid content approach
• Launching a new cross-departmental organisational structure and exploitation of synergies based on the business plans developed