The client’s starting point and goal

An internationally renowned media company (revenue > EUR 1 billion) is under structural and economic pressure. The diversified, internationally spread portfolio is thought to be unbalanced, and parts of the portfolio are not profitable. The future potential needs are to be evaluated to derive a new portfolio strategy.

vogt media research’s approach
  • Assessment of the market potential of media genres and of the client’s products throughout the value chain, in close cooperation with the client’s project team
  • Analysis of the client’s corporate activities and its future potential for added value using a multi-stage process
  • Development of a new portfolio strategy also by means of workshops involving the top management
Value for the client
  • Holistic survey of the client’s own portfolio regarding its market potential and potential for added value
  • Approving a portfolio strategy for the entire company
  • Approving an approach to restructure the portfolio